Google Shmoogle

Dealing with a lot of small businesses everyday makes me realize how we all struggle acquiring website traffic without spending a ton of money. One of the best ways is "organic" hits via Google, but nobody fully understands how to rank high with them. Google continues to be an enigma by offering irrelevant search results. While searching for images of otters (for a logo design), the picture below pops up as one of the first results. Albeit entertaining, WTF? Why?