This place has the best pizza in St. Louis and they're 8 blocks from my house. I want to design a logo for them, but how do I go about it? I've been in business for 4 years now without doing any "cold-calling" or spec work. Maybe it's time to, I'm just worried that small business owners view a logo as more of a cost (new signs, shirts, etc.) than a money maker that represents their company tastefully.