Feb 9, 2011

Future of Logo Design?



A client asked me if I could design a logo like this. I don't want to. It will never translate to print correctly, as it's photographic/too many colors/gradients. I know this from years of print/embroidery experience. Is this really my competition? The future for logo design? Successful brands continue to use iconic/symbolic logos (Apple, Coke, Nike), not this 3D rendered crap, so I guess I'm not too worried- or am I just stuck in my old ways, unable to accept change?