I heard Netflix is going to cancel Quikster- which reminds me of the Gap abandoning their new logo. The public speaks, and get what they want- I can appreciate that. However, it also makes me think that maybe these companies need to grow a pair of balls. Obviously there was a decent amount of planning and big bucks put into the whole deal- now it was just a waste of time. Perhaps they should have just "let it ride" to see what would have happened. Granted, I would not have subscribed to Qwikster- but I would buy some Crystal Clear Pepsi...which was also considered a big corporate faux-pas.